Kik Interactive, makers of the Kik messaging app, announcing its $100 million preliminary coin offering violated securities prison tricks.

The Canada-basically based firm launched its Family members digital tokens in 2017 end to the height of the cryptocurrency roar, pulling in about $55 million from U.S. investors by myself, in step with the SEC’s complaint. The recount, the agency says, is that whereas it pitched the tokens as an investment opportunity that may maybe well assemble patrons money in some unspecified time in the future, it beneath no conditions registered them beneath securities prison tricks.

“By selling $100 million in securities without registering the provides or gross sales, we allege that Kik deprived investors of files to which they were legally entitled, and averted investors from making told investment decisions,” stated Steven Peikin, co-director of the SEC’s Division of Enforcement, in a assertion.  “Companies attain no longer face a binary different between innovation and compliance with the federal securities prison tricks.”

Kik didn’t straight away answer to an inquiry fromRapid Company.

Kik’s ICO is amongst the splendid-profile digital token launches purported to dangle trip afoul of securities rules. Regulators and corporations in the cryptocurrency space dangle sparred over how digital coins and tokens may maybe well restful be dominated beneath securities, money switch, and tax prison tricks designed with extra mature transactions in tips.

Per the SEC’s complaint in the case, Kik launched the ICO so that you can pivot the firm after years of losses and declining utilize of its flagship messaging app. Executives realized they’d maybe well face regulatory scrutiny over the ICO and as a end result, the SEC alleges, Kik developed digital stickers—some that contains a frigid spirited movie honey badger—that may maybe well presumably be shared by app customers who bought the tokens. If truth be told, they were developed simplest as a “minimal viable product” to argue that the tokens had utilize past investing, in step with the complaint.

“Most continuously it doesn’t in actual fact subject,” one employee allegedly wrote in a 2017 e-mail. “Your total point is to assemble our correct department overjoyed, no longer the customers (who are actually investors and potentially may maybe well care much less that they bought a sticky label pack for his or her $10Okay investment into KIN).”

The digital tokens are actually trading for about half of the rate members of the final public first paid for them, in step with the SEC.